Halfbreed Blades

I worked on a couple of Instagram Reels for Half Breed Blades Australia recently. The company creates high end tools for Emergency, Law Enforcement and Military personnel as well as Survival/Outdoor enthusiasts. After modelling and texturing the product, two reels were produced for their LBA-01 (Large Breaching Axe). To capturing the brand positioning, one focused on the premium manufacturing and the other its dependable, hard-use ethos.