For this project, Fix Me Stick required motion design for fictional, interactive screens.

The tongue-in-cheek spot advertises a USB antivirus/malware boot utility tool.  With this in mind, the designs were based on recognizable computer hardware components.

The vector assets were made in Illustrator and animated in C4D (X-Particles) and After Effects. All the animations were carefully timed to match unscripted hand movements.

Trevor Harder designed the 3D environments and Jonathan Legris was the on-set supervisor.

The spot was directed by Jack Hackel.

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November 14, 2018