For this project, Fix Me Stick required motion design for fictional, interactive screens.
The tongue-in-cheek spot advertises a USB antivirus/malware boot utility tool. With this in mind, the designs were based on recognizable computer hardware components.
The vector assets were made in Illustrator and animated in C4D (X-Particles) and After Effects. All the animations were carefully timed to match unscripted hand movements.
The spot was directed by Jack Hackel.